Is Your Business Communication In Tune With Your Market?
Like the warm, vibrant tones of silvery strings plucked by expert fingers, your promotional materials can embody clarity, colour and crispness that resonate with your market.
- Start With A Clear Purpose
In a fast-paced world, ensure that readers understand your message effortlessly and interpret it correctly. Every piece of writing begins with a clear purpose. Every sentence has a function.
- Spice Your Message With Colourful Presentation
Let personality shine through. Businesses – large or small – can create an interesting, personable tone in communications. Conveying a personal, friendly touch in writing will help you to connect with your prospects and customers – even in B2B markets.
- Sparkle With Crisp Phrasing
Active, expressive writing that is also direct and to the point delivers a powerful punch. You affect the reader exactly as you planned and stir them to action.
My name is Sabrina Hinds, and working with me is like making beautiful music together.
But many times, before the music starts…
…business owners/executives want someone they can trust to stand and fight fires with them. I know that because…
I’ve Fought Through Fires With My Clients
In my previous career as a Windows/Intel specialist and local area network administrator in corporations, I worked shoulder to shoulder with the business, listening, understanding what they wanted to accomplish. I built a reputation on delivering it to them.
On time. Correctly. Without drama. Under fire.
Together, we fought through the fear of doomsday as computer clocks rolled over to January 1, 2000. We resisted the insidious invasion of computer viruses, sheltered the business from unpredictable server meltdowns and guided relentless technology changes over the years.
Crisis or not, we kept at it till we won. For us. For the business.
Every day I step up for my clients, bringing my knack for working with technology and the determination to make technology do the job as simply and powerfully as possible.
It doesn’t even matter if I’ve ever seen the specific technology before. I study it and quickly understand it well enough to write to your prospects and have them eagerly getting in touch to learn more about what you offer.
I’ll Fight Through Fires With You
Now, as a copywriter (marketing/business writer) and marketing implementer, here’s my proposal.
I offer to stand with you, strengthening your team, especially in fiery times. When the technology you need to run your marketing seems overwhelming and your messaging just isn’t clicking, I’ll work shoulder to shoulder with you and get the job done.
When writing for you, I rely on you sharing information openly with me. I want to not only master your technology, I want to study your market. I can even observe your operations, suggesting operational changes that, when marketed, bring better response.
Why? The economic news threatens a financial meltdown, but businesses that face the challenges with a better understanding of their target market, better messaging and management will not only survive, but they are likely to be way ahead of the pack when the smoke clears.
Messaging that causes you to connect deeply with your audience is the most important tool you can wield today. Words that knit your customers’ hearts to yours and attract your best prospects – those words are also your shield from the flames.
Plug that forceful messaging into automated marketing systems e.g simple, targeted websites fortified with automated “on message” email followup – and you have the foundation of powerful, 24/7 marketing in place.
I’ll Do Your Marketing For You
Reading marketing books and hiring marketing consultants to tell you what needs to be done can work well – if you have the infrastructure in place to implement the recommendations.
…But are you able to staff your business with a full-time marketing department or IT staff that ‘gets’ marketing and sales? Or do your marketing needs sometimes overwhelm the marketing staff you do have?
If you don’t have enough staff on hand to implement your marketing you still *must* budget for strategic, consistent marketing. What’s more, in today’s marketplace, it is not even enough to be consistent – your message must be laser-targeted as well if you want to get the best return on the dollars you invest in your marketing.
When you don’t have the time or resources to create that messaging in-house and set up the technology to run your marketing consistently, hire my freelance services. Click here to find out more about the services I can provide to you.
To discuss using my services for a project, contact me. We’ll discuss your business and marketing needs and how best I can help you.
I’m looking forward to speaking with you.
Sabrina Hinds
Silver Strings Marketing
416.529.3926
1.888.252.6392
